We apologize for the delay in declaring results and we thank you for your patience! Without further ado, the finalists who will present at M...

Without further ado, the finalists who have been chosen for Cincinematti - The Short Film-making Event during MICANVAS 2009 are (in random o...

Phew! After wading through the flurry of activity on the MICANVAS 2009 blog ( www.micanvas2k9.blogspot.com ) we have tallied all the votes. ...

The finalists who will be present at Metrotopia during MICANVAS 2009 are (in random order): 1) Sanket Bhale and Virapandy T (IIM K) 2) Shubh...

The finalists who will be present at TAM Media Metrix during MICANVAS 2009 are (in random order): 1) Dushyant Dattatrey (IIM C) 2) Anshuman ...

The results for Airtel 'What's Your Calling?' are in at last! The winners are: 1st Place : Wrong Number (MICA) 2nd Place : Jingl...

To all those who thought that their knowledge of media was better than the next person, they now have a chance to prove themselves right! MI...

The finalists who will present at SBI Bank On Us during MICANVAS 2009 are (in random order): Finalists: 1) Almas Shafiq Ahmed and Ranjani Ma...

The finalists who will be present at Last Man(ager) Standing during MICANVAS 2009 are (in random order): 1) Gaurav Bhandari (NMIMS) 2) Harsi...

The Stage I results for Passion Inc. are out! The six shortlisted teams are: 1) Atul Jain and Shakti Bharihok (MICA) 2) Anjan Kumar Ash (IIM...

Yes, all the Blogger's Park entries are now up! Just scroll down and you'll find all of them here. You can also view all of them tog...

Customer Value

Word Of Mouth Sue is a new hot girl in college, With hair as dark as the night, Her eyes are soft with a sparkle, And her smile could fill y...

Customer Value : It matters Introduction Gone are the days when customer was synonymous with the word ‘casht se mar’ (Hindi, meaning: dying ...

Cash Cow Boston Control Group brought me in, I ensure every organization a definite win; I am a cow laden with excess cash, Dogs,?, and even...

Word Of Mouth Somewhere amidst the Himalayan city Was located the institution of my knowledge A place where all the learning’s began known ...

Below the Line Marketing: An under-the-pant approach When you hear the word Below the Line, and you here refers to us soulless MBA types, yo...

A WAR OF WITS: Guerilla Marketing Watch out, beware; it’s a battle out there, Every company eyeing a greater market share. Making a mark in ...

Idiosyncrasies of the Oral Cavity! “Pinku didi’s son Chottu failed in 3rd standard maths exam”, Pinku’s servant big mouth Meena told in C b...

t was a sunny day in bangalore when I was walking down MG road with one of my college friends(a girl but not my girlfriend, actually I had t...

Word of mouth: Double-edged sword “It is an awesome movie…Hrithik is in his best form and so is Ash…the script is wonderful man! You must wa...

A Barter of Emotions (Customer Value) One sweet summer evening, I smiled upon a thought; For strange pleasure I got, From all that I ever so...

Guerilla Marketing What is it you want to sell? Decided the target market? Which market you want to sell in? How do you want to sell? Is it ...

Cash Cow We heard of a hen who laid golden eggs and its awful fate and now a cash cow???? Come let’s see what has to happen to it in future....

1. More than just a lip-service Many banks claim that they support small businesses, but 1 stBank in Colorado seemingly put their money whe...

“Maldhenu Bhabhi” – A Value Construct An hour glass she was, draped in a translucent chiffon sari, her curves accentuated by the shimmery ca...

Playing at the WoodMock Spearing Morello riff, and the drummer loses his stick with his ears set on fire, thanks to the extended hand of M...

G2G MARKETING (GUERILLA TO GUERILLA MARKETING) (This story is a work of pure imagination and crazy fiction) Change is the only entity that d...

The presentation was going perfectly according to plan-till I passed the baton to Ankit. Always a passionate speaker-cum-marketer, he launch...

Customer Value Creation: Give up the control and flourish!!! Customer Value can be created through umpteen ways. I will be putting my perspe...

Customer Value

Word Of Mouth

Word Of Mouth The most powerful marketing tool Which is easy to use and super duper cool Sometimes people use this to make of others a fool ...

Break Even Point Neha sipped on her coffee slowly as she waited for Ajay to come. Thoughtful, she stared into the haze of the steam rising a...

‘Guerrilla Marketing’ is very old and can be traced to our ancestors-Apes and to be specific- Gorillas. Hence the name Gorilla mara-mari. Wi...

Selecting a few scripts out of the numerous MICANVAS received for Spotlight took the time it had to. The waiting now comes to an end. The re...

Yes, we finally have them! The finalists for TCS Tech-A-Tete are : 1) Amandeep Singh Kohli and Hitesh Patel (IMT Ghaziabad) 2) Sriram Naraya...

**Stage I submission deadline extended to 28th of October, 11 59pm** Shoddy film-making is something we have all been subjected to since t...

**Stage I submission deadline extended to 25th of October, 11 59am** Education has and will always be one step behind, won’t it? While we ...