Friday, October 23, 2009

Rajiv Kumar, IIM Kozhikode

1.
More than just a lip-service
Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.

2.
Breast Cancer tumor in your way
If you walked through a city and noticed a big tumor blocking your path, it would most likely catch your attention. That was the work done for the New Zealand Breast Cancer Foundation and they used huge inflatables to promote the campaign "The longer you wait, the bigger the problem gets."

3.
Melting away
To bring more attention to the climate change in the arctic regions and the melting ice, the German World Wide Fund for Nature placed 1,000 ice sculptures in the shape of sitting humans on the steps of the German capital at noon. As the sculptures slowly melted away they left quite a sad impression.

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