Rhucha Kulkarni, SIMSREE

A WAR OF WITS: Guerilla Marketing
Watch out, beware; it’s a battle out there,
Every company eyeing a greater market share.
Making a mark in this cut-throat competition,
Calls for an era of marketing innovation.
Marketers, Awaken!! Unleash your new weapon,
Invest time and energy, perk up your imagination.
Move on from bows and arrows, the old world marketing tactics,
Battle it out with machine guns, the new age guerilla logic.
A logic garnering trust, and relationships unending,
Reach out effectively to customers, through judgment and understanding.
Communicate through social networks, tap into new segments,
Shout out your brand loud and clear, use wild placard campaigns.
And yes, do not forget, the power of the spoken word,
Get going and use guerilla for the buzz to be heard.
Get creative, get unconventional; recreate your brand vision,
Advertise digitally, extract the maximum from minimum.
Two companies, two products, like pythons in a deadlock scramble,
Each uses stealth in war, to swallow up the opponent.
These two lions in a fight, using aggressive guerilla marketing,
But are customers overwhelmed, is a thought worth pondering.
The future is fierce, the future is next,
Is guerilla the way to go, or do we need to introspect?