Friday, October 23, 2009

Richa Tibarewal, IMT Nagpur

Guerilla Marketing
What is it you want to sell?
Decided the target market?
Which market you want to sell in?
How do you want to sell?
Is it through the word of mouth or Buzz?
Or is it the advertisement that is must?
This is actually a hassel free marketing.

Guerilla is all about passion,
It is about the power the brands possess.
A small organization like yours
Is closer to customers than huge organization like ours.

Understanding the customers needs,
Establishing healthy relationships,
Builds trust and support in them
Is the strategy that guerilla marketing banks upon!

Human psychology forms the foundations
Primary investment is not money,
Instead time, energy, and imaginations.
Be different, stand out from crowd
Have to be heard not necessary be loud.

Guerilla attacks unexpectedly,
Its unconventional, it is different, it is unique
A provoking concept that generates buzz, turns viral indeed.
Approaching unusually, encountering in public places,
PR stunts and street giveaways of products sellslike derby horses,
Motive is to get maximum results from minimum resources.

Attracting customers on the spot,
Keep them engaging that they do not leave the host,
not done by airing just the advertisements,
Most important is engaging the customers and create a memorable brand experience.
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18 comments:

  1. suri_19_suriOctober 24, 2009 at 11:21 AM

    I like it because its good

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  2. poojaOctober 24, 2009 at 11:25 AM

    This comment has been removed by the author.

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  3. poojaOctober 24, 2009 at 11:31 AM

    i like this becoz i like this:-)

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  4. silky tibarewalOctober 24, 2009 at 12:56 PM

    i like this poem because it is very nice

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  5. vivek aggarwalOctober 24, 2009 at 12:58 PM

    I like it. It's nice and well written.

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  6. Ritika JayaswalOctober 24, 2009 at 1:45 PM

    i like it :)

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  7. UnknownOctober 24, 2009 at 2:53 PM

    This comment has been removed by the author.

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  8. UnknownOctober 24, 2009 at 3:25 PM

    I like this poem as it cover Guerilla marketing which is most important concept in today's market scenario. Good work...keep it up :)

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  9. OPERATIONS MANAGEROctober 24, 2009 at 8:08 PM

    I like it .. because I was asked to like this :)

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  10. Mrudula GopalOctober 25, 2009 at 12:20 AM

    I like it because its written in a very differnt style; in a poetic way, something that is rare to find these days.
    Good work.

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  11. UnknownOctober 25, 2009 at 12:52 AM

    i like it b coz i like its really makes sense good work yaar

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  12. UnknownOctober 25, 2009 at 1:17 AM

    i like it because it has been put forth in a very simple manner.

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  13. UnknownOctober 25, 2009 at 9:47 AM

    i like this poem because it is well written

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  14. UnknownOctober 25, 2009 at 1:06 PM

    i like this poem because the topic she took is very nice and it is written in good manner

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  15. UnknownOctober 25, 2009 at 1:26 PM

    i like it because it is written in good manner, guerilla marketing is the most important topic and writting a poem on guerilla marketing is very difficult. good work richa ;-]

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  16. UnknownOctober 26, 2009 at 11:31 AM

    I like it because it is very well written. Information about Guerilla marketing is very well interwoven with poetry. Very subtle. Good show Richa

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  17. monicaOctober 27, 2009 at 8:35 PM

    I like it...I like it!!
    Well worded and knowledgeble too! Lesson on marketing put down in a aggreable manner :)

    Way to go Richa!!

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  18. bugzyOctober 30, 2009 at 12:27 PM

    i like...ilike....i like it alot...:D... the words have been used remarkably..:P

    ReplyDelete

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