Sweety Jain, Welingkar institute of Management Development and Research

Word Of Mouth
Somewhere amidst the Himalayan city
Was located the institution of my knowledge
A place where all the learning’s began known as the college.
The local language influence had its unique way
Of how these three golden words would get me enough pay.
Ek kaan, Do kaan and Makaan was the way I learnt this mantra
And today it is the best marketing tantra.
With the clutter of 1500 ads viewed everyday
The power of words is what ultimately lay
You speak about either what you like or what you hate
This brings about the efficiency rate
The power of words through the mouth interface
Will definitely taking you ahead in the race
A jargon that is a part of every marketing class
is successful only if it reaches the mass
well the crux of it is not just talking about it
but to spread the word enormously to make it a hit
human tendency of believing what others say
surpasses the gimmicks that others lay
make it happen, let it be talked about
you will definitely be accustomed to the clout
the story is not so simple
any misinterpretation would be a pimple rather than a dimple
intricate details to be taken care off
to make sure that the right message reaches the other end
ample number of examples from the past to prove the efficacy
right from the hereditary passage of the tortoise and the hare story
the life expectancy of this marketing mantra is unlimited

from the Stoneage to contemporary world it remains unshed.
Gossip would be another terminology for these three words
Trust, Reliability and potentiality being the three cords
the indian mentality of making sure that no news remains confidential
making sure that everything is passed and the act is real
The power of words spoken remains unconquerable
The spread is fast, more and unbeatable
Tool needs to be used to its maximum
So that the viral spread reaches all rather than some.